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Out on the farm this spring, the bottom fell out of the
market for Vidalia onions, the one money crop John McDonald
grows. In the city, many school students were looking forward
to a summer camp they couldn’t afford.


Both hardships, though, were softened because the two groups,
rural and urban, got together beforehand on a solution to each
other’s challenge.





fund-raiser1.jpg (32732 bytes)

Photo:  Shirley
Williamson

Lauren Jolly cuts shipping
netting from around 25-pound bags of Vidalia onions for her
4-H club’s fund-raiser.


4-H
Fund-raiser


“Each year our 4-H’ers sell Vidalia onions as a
fund-raiser,” said Shirley Williamson, a University of Georgia
Extension Service agent in suburban Columbia County.


For Williamson, the annual sale funds her 4-H program and
gets kids to camp who might otherwise be unable to go. For
McDonald, the Columbia 4-H’ers and other clubs lock in
profits.


It’s a sweet deal for shoppers, too, though the cost is
almost always higher than in stores. For the extra money, buyers:

  • Help a youngster, most likely a relative or neighbor,
    learn about working, the value of money and striving toward
    goals.
  • Help a worthy organization earn operating funds.
  • Help themselves, because club-sale onions are the sweetest
    there are.


Club-sale Onions a Sweet
Success


“We strive to do a perfect job with these onions,”
McDonald said. “I know 100 percent is hard to achieve, but we
shoot for it.”


And it’s not just McDonald.


“Probably half of our growers have some club sales,”
said Reid Torrance, a Tattnall County Extension Service agent.
Tattnall farmers grow more Vidalia onions than in
any other Georgia county, and fund-raisers take about 10 percent
of their crop.


“They usually try to do a better job with club
sales,” Torrance said. “They want to be sure they get the very
best quality. Some of our growers pack fund-raiser onions in a
different packing line.”


McDonald typically overfills each bag, too. “We always
give good weights,” he said. So the price per pound is always
lower than it seems.


Loyal
Customers


Growers say their fund-raiser partners are their most loyal
customers. “I added one Alabama club this year,” McDonald said.
“All of the others are long-term relationships.”


McDonald grows 30 acres of onions in Treutlen County, a dozen
or so miles from Vidalia. He sells less than a third of his crop
through club sales. “I wish I could sell more through clubs,” he
said.


More than a dozen Georgia 4-H clubs have onion-sale
fund-raisers. Columbia County 4-H’ers have sold McDonald Farm
onions for eight years. The sale is successful every year.
This year they sold nearly 11 tons of Vidalia onions.


Vidalia Onion
Classes


To make sure their fund-raisers succeed, Williamson and 4-H
program assistant Paula Poss teach agriculture-related classes in
club meetings.


In one of three such classes this year, they showed students
three containers of soil. One held soil from McDonald Farm.
Another had heavy-clay soil from their own county. The third
contained a commercial topsoil mix.


Asked to pick the best soil for Vidalia onions, the students
almost always pick the rich-looking commercial soil. From there,
the teachers go on to explain how this sweet Georgia crop
grows.


All that education is necessary, Williamson said. “Think
about it,” she said. “You’re a 5th grader, and 4-H wants you to
sell onions. Yuck! They don’t usually eat onions. They want to
sell candy or cookies.”





fund-raiser3.jpg (26030 bytes)

Photo: Shirley
Williamson

Volunteer
Charlie Griffin and some Columbia
County 4-H’ers wait for the next customer to drive through
the fund-raiser distribution
space donated by a local bank.


Camp Discounts,
‘Six Flags’
Tickets


Williamson goes all-out to promote the sale.


“We focus on how special Vidalia onions are and how the
kids can earn money for a discounted or even free trip to camp
(normally $160),” she said. “Other prizes include a Columbia
County 4-H T-shirt and free Six Flags tickets.”


The 4-H’ers sell Vidalia onion cookbooks, too — this year
more than 400 of them. Every 4-H’er who sells anything gets a 4-H
cup, pencil and sticker. Everyone who buys onions or a cookbook
gets a letter of appreciation, storage tips and a few
recipes.